AIR JORDAN // AIR JORDAN 17 RELEASE
Hyper-local storytelling for the next-generation of AJ17 lovers.
Released over 20 years ago the Air Jordan 17 has a rich history, but is virtually unknown to the current culture. Tapping into Jordan NBHD partners at a hyper-local level to build a suite of social-first content, in-store displays, and a launch dinner to usher in the most coveted shoe release of 2024.
